CLIENT
Horoscope Publishing
Horoscope Publishing is a division of Bay Star Publishing that produces a range of print media. Beyond The Trend was referred to Bay Star by their web developer in order to help them create their first-ever digital marketing campaign.
Our team loves working with DTC, (direct to consumer) products and e-commerce. They make great projects for social media marketing. We produced a photoshoot to have fresh, timely content for the Christmas shopping season, and ran ads to targeted audiences and interest groups on Facebook and Instagram. We also created a landing page and email campaign to reach past customers that created their highest online sales day to-date.
Roll over images to view descriptions at the bottom of each.
Originally, the client had only JPEGS of the cover art. We did a 3-dimentional photo and video shoot to translate to the social media audience.
The more organic yet well-done a photo looks, the better it does on social.
Looking ahead to next year, we've built traction, data, and lists to put our client in an even better position for marketing calendars for 2022.
Originally, the client had only JPEGS of the cover art. We did a 3-dimentional photo and video shoot to translate to the social media audience.